There’s a new iPod touch TV ad from Apple. It’s interesting. Here’s what it shows:

• iMessage
• Playing a game
• Game Center
• Playing a game
• Recording a video
• Sharing a photo on Twitter
• FaceTime
• Multitasking (with iMessage)
• Music
• iMessage (yes, again)

It’s a great ad, but what’s most interesting about it is that the Music app shows up for just one second (00:23s), and very late in the ad (30s long). Music doesn’t matter much anymore.

With previous ads, Apple made clear that they see the iPod touch as a great portable gaming device. But now, with iMessage, this could perfectly be and iPhone ad. More than a game console, the iPod touch is the almost-iPhone-but-without-a-contract, the perfect christmas gift.

I wonder if and when we’ll see an iPod touch 3G.

(via @bdc)