Marco Arment, the creator of Instapaper, on learning from Readability:
When Readability launched their competing app last week, their custom fonts received high praise and Instapaper’s looked pretty tired by comparison.
I could have interpreted this defensively and complacently […]
That would have just made me look stubborn and out of touch, failing to understand (in fact, trying very hard not to understand) why newer fonts could be attractive to customers, and failing to admit that I should have done it first.
Instead, I’m taking this misstep as a wake-up call: I missed an important opportunity that’s necessary for the long-term competitiveness of my product.
When Clear launched with great success a few weeks ago, I made my best to look at its strengths and weaknesses, in a completely unbiased way. It’s not easy, because one tends to be defensive about his own work.
There are a lot of smart people out there, both developers and customers, making and buying competing products. They do what they do for a reason, and what I have to do is understand what those reasons are, and how they can inform Listary’s product design.
So, a few days after Clear’s launch, the cogs in my head started spinning. What can we learn from Clear? What do we like about it more than our own app? How can we bring that into Listary? What are the things that we’re doing better? How can we explain those differences more effectively?
As with all the great apps, we will learn from Clear to make Listary better for everyone. We learned a lot from other apps like Mail or Tweetie, there’s no reason we can’t we learn from a competitor too.
They’re one of us.
One or two days after Clear launched, I tweeted:
Excited that @UseClear is making people rethink if they need that many features. It’s the same idea that made us build @listaryapp.
When Reading List for iPhone was revealed, Marco Arment wrote:
When iOS 5 and Lion ship, Apple will show a much larger percentage of iOS-device owners that saving web pages to read later is a useful workflow and can dramatically improve the way they read.
If Reading List gets widely adopted and millions of people start saving pages for later reading, a portion of those people will be interested in upgrading to a dedicated, deluxe app and service to serve their needs better.
Much like Marco’s case, a portion of the hundreds of thousands that downloaded Clear may be interested in a simple app for making lists that lets them share or sync their lists. To paraphrase Marco, Clear is showing a much larger percentage of people that having a simple list-making app is useful.
That’s great for us.
When a competing product launches, don’t get angry. Learn from it, and emphasize the differences. If your product is falling behind, work harder. If they’re bringing new customers into your market, be thankful and think how you can take advantage from that fact.