The Pilcrow

A Journal by Paulo Zoom

  1. Faith

    While exchanging emails with a friend about doing our own thing, I asked myself:

    Why the hell do I make Listary? Why am I putting so much time and effort into something that, in the end, doesn’t make enough money?”

    This is what I concluded:

    1. I know we’re doing something good and learning a lot.
    2. Lots of people way smarter than us, whose work I admire, keep telling us they like our work too. Compliments don’t pay the bills, but keep us going.
    3. Enough faith — or naiveté — in believing this is a time of sacrifice, and things will pay off in the end. Like Conan O’Brien said, “If you work really hard, and you’re kind, amazing things will happen.”

    Works for us.

  2. I’m going to be a teacher

    Starting next January, I’m joining the teaching staff of a postgraduate course on Web Design, here in Portugal, at ESAD1.

    It’s a year-long course that will teach the web to a small group of students, three days a week, with evening classes. We will teach the web of 2011, with an up-to-date curriculum comprised of topics such as digital culture, the history of the medium, designing for the web, HTML/CSS and programming. Students will work on their own project and we’re planning to invite a few special guests to come over and talk to our students.

    I was absolutely thrilled and humbled when Tiago invited me to be part of the staff. I’ll be teaching a bit about the history of the Web, and more on programming topics, specially about best practices and progressive enhancement. That’s what’s on the curriculum.

    But there’s a bigger and more important message that I want to pass to our students. It’s this feeling that we are all part of the web, we shape it with our work and our discussions, and as such, we should care about the future of this wonderful and very young medium. And the best way to do it is by caring about the quality of what we do. Simon Collison wrote it best in the first issue of The Manual:

    In his book The Craftsman, Richard Sennet proposes that craftsmanship is a basic human impulse: the desire to do a job well for its own sake. Sennett sees this as a core value, one available to every person working on the web. So the question is: Do I want to simply make a living and move from project to project building websites a getting things done, or do I want to imbue my every process with the skill, integrity, and value of a true craftsman?

    If I can get a single student to fall in love with their craft, learn on their own, and care about this industry, I’ll be fulfilled.

    The applications for the postgraduate are open, and close in a few weeks, on December 4th. You can know more about it at the official website.


    1. ESAD is one of the most important and influential art and design colleges here in Portugal. I can’t wait to work in such an amazing environment. 

  3. On Leaving

    In times of trouble, I always come back to this quote:

    No matter where you were born, where you have lived, how long you have been away, this is the only country that is yours. It’s a God-awful mess right now, has been for awhile, and probably will be for awhile longer, but that doesn’t make it yours to desert. It makes it yours to fix.

    From the always lovely Pictory.

  4. Jobs’ Theory

    After reading many pieces about Steve Jobs’ passing, I couldn’t stop thinking this: what I’m thankful for isn’t any product that he helped to create, it’s that he proved that shipping products with great care and attention to detail is not just a theory. It’s possible.